Coco Schiffer finds longevity incredibly chic
For the NYC-based style provocateur and Who What Wear editor in residence, the chicest thing happening in fashion right now isn't a trend—it's a shift in values. For Earth Month, she talks about capsule wardrobes and outfit-repeating, the brands doing quiet, confident work and why the story behind a piece changes everything about how it feels to wear it.
Shop the edit
How to style
Coco Schiffer finds longevity incredibly chic
For the NYC-based style provocateur and Who What Wear editor in residence, the chicest thing happening in fashion right now isn't a trend—it's a shift in values. For Earth Month, she talks about capsule wardrobes and outfit-repeating, the brands doing quiet, confident work and why the story behind a piece changes everything about how it feels to wear it.
Shop the edit
How to style
Five outfit ideas
50 char count can go over two lines
50 char count can go over two lines
Coco Schiffer finds longevity incredibly chic
For the NYC-based style provocateur and Who What Wear editor in residence, the chicest thing happening in fashion right now isn't a trend—it's a shift in values. For Earth Month, she talks about capsule wardrobes and outfit-repeating, the brands doing quiet, confident work and why the story behind a piece changes everything about how it feels to wear it.
Shop the edit
Do you think personal style is something you cultivate, or something you simply can't help?
Personal style starts with instinct and gets better through playful refinement. You naturally gravitate toward certain pieces, then over time you learn how to edit, repeat and lean into what feels most like you.
Shop the edit
How much does a piece's story factor into how you feel wearing it?
It changes everything for me. When I know who made something or how carefully it was produced, it feels special before I even put it on. Getting dressed becomes less about consumption and more about connection.
Shop the edit
How much does a piece's story factor into how you feel wearing it?
It changes everything for me. When I know who made something or how carefully it was produced, it feels special before I even put it on. Getting dressed becomes less about consumption and more about connection.
Shop the edit
How much does a piece's story factor into how you feel wearing it?
It changes everything for me. When I know who made something or how carefully it was produced, it feels special before I even put it on. Getting dressed becomes less about consumption and more about connection.
Shop the edit
As someone with real influence over how people dress and where they shop, what does that responsibility look like for you, especially during Earth Month?
I think influence today means making thoughtfulness feel cool. I love encouraging people to shop slower, build a capsule wardrobe and re-wear pieces. When your closet is built around styles that actually work together, getting dressed becomes easier, more personal and honestly more chic.
Shop the edit
If you could make one thing about the fashion industry more considered and intentional, what would it be?
Do sustainable brands deserve more attention, and what makes them stand out to you?
Completely. They have personality without trying too hard, which is rare. The designs feel thoughtful and meant to stay in your life for years, and that kind of quiet confidence always reads incredibly chic.
Shop the edit
How to style
Five outfit ideas
Do sustainable brands deserve more attention, and what makes them stand out to you?
Completely. They have personality without trying too hard, which is rare. The designs feel thoughtful and meant to stay in your life for years, and that kind of quiet confidence always reads incredibly chic.
Shop the edit
How to style
Five outfit ideas
50 char count can go over two lines
50 char count can go over two lines
Do sustainable brands deserve more attention, and what makes them stand out to you?
Completely. They have personality without trying too hard, which is rare. The designs feel thoughtful and meant to stay in your life for years, and that kind of quiet confidence always reads incredibly chic.
Shop the edit
